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SEO and Social Media – how to combine them? Linking and UTM parameters
An SEO strategy executed in isolation from other marketing channels can be effective, but when you take a holistic approach to digital marketing, entirely new

SEO Automation – idea hills at Crash Mondays
We invite you to download the presentation Maciek presented at Crash Mondays in Gdynia on November 3, 2025. The topic of the presentation was Automation

Using AI to Combat Content Duplication: Creating Integrated Strategies for Large-Scale Websites
In a large-scale web service, content management is the process of ensuring consistency and order within a complex information architecture. Every element should serve a

idea hills supports The Hearts of Madagascar Foundation
Hi! We wanted to share something new with you that’s really important to us. At idea hills, we’re launching a project that goes beyond our

What is llms.txt? An Honest Look at Hype vs. Reality + Template
This article provides a practical look at llms.txt – a proposed standard designed to help you guide AI.

Google Will Index Content from Instagram and Facebook – What Does This Mean for Your Brand’s Visibility?
Starting July 10, 2025, Google will officially begin indexing public content from professional accounts on Instagram and Facebook. This marks a significant shift that expands