GEO
AI Overviews Visibility Audit
Gain an advantage in the age of artificial intelligence in search engines. Discover the true visibility of your brand in Google AI Overviews.
SEO is evolving. In Google, summaries generated by artificial intelligence – AI Overviews (AIO) – are increasingly appearing alongside standard organic results. They are the first to answer users’ questions and cite sources found on the web. Traditional search results are losing significance.
Our AI Visibility Audit is a detailed analysis that will precisely indicate how your content is perceived by Google’s algorithms and how to optimize it to increase visibility in AI Overviews.
What will you receive as part of the AI visibility audit?
We offer a comprehensive approach that goes beyond standard SEO analysis, focusing on factors that determine visibility in AIO.
1. Assessment of Visibility in AI Overviews
Phrase Analysis: We prepare a significant list of conversational phrases that generate AIOs and check your website’s visibility in the generated answers.
By a significant list of phrases, we mean a number of phrases, their various forms and formats, that represents the majority of query types that users may ask, e.g., transactional, informational, navigational phrases, etc. All phrases we check are developed and agreed upon together before the audit to ensure they accurately represent the customer’s language.
Multidimensional Verification: We examine the website’s visibility, considering key variables: device type (desktop, mobile), language (browser and queries), country, and even exact location. This shows how AIO differentiates answers and cited sources depending on the query context.
Visibility: You will receive a clear indicator of how often your domain appears in AIO responses for various types of phrases.
2. Identification of Competition in AIO and People Also Ask (PAA)
Who is your competitor in AI? Often, these are entirely different websites than those you compete with organically in standard search results.
Benchmarking with Competition: We compare your visibility score with other domains that regularly appear in AIO and PAA.
PAA Analysis as a Substitute for AIO: We also examine visibility in People Also Ask (PAA) – an element closely related to AIO. Presence in PAA often indicates well-addressed conversational queries and the potential for a quick rise in AI Overviews.
3. Diagnosis and Action Strategy
We transform the audit results into concrete recommendations.
Content Gap Analysis: We analyze the content of competitors visible in AIO, compare it with yours, and precisely indicate what topics and types of content are missing on your website to increase the chances of being cited in AIO.
Technical Website Analysis: We diagnose technical issues that may limit visibility in results generated by artificial intelligence.
Content Strategy: We focus on optimizing content for AI requirements, e.g.:
Structure Recommendations: How to create content that is “chunkable” – divisible into logical, standalone fragments that AI can easily extract and cite as a snippet.
Optimization for Conversational Queries: Creating content that directly answers users’ questions and needs.
Why is it worth performing an AIOs visibility audit?
Measurability: We formulate the audit, analysis, and conclusions in a measurable and verifiable way.
Scale and context: Our proprietary tool simulates real query execution, taking into account region, language, and device, which provides an accurate picture of your visibility.
Holistic recommendations: Our technical and content recommendations are based on hard data from the AIO and PAA analysis.
Next Step: AIO Visibility Monitoring
An audit is a one-time snapshot. To fully leverage the potential of ranking in generative AI results, the ultimate goal should be to move toward regular monitoring.
Monitoring is regular visibility checks: Our monitoring is a visibility audit repeated at regular intervals (e.g., monthly/weekly), which allows you to track changes in visibility over time.
Analysis of effects: It allows you to verify whether the implemented recommendations are yielding the expected results, react to algorithm changes, and discover new competitors.
Contact us today to determine the scope of phrases and start an AI visibility audit that will point you toward high visibility in next-generation search results.