SEO & GEO for the IT sector

From classic SEO to AI domination.

The new era of search - GEO

Your customer isn’t just typing phrases into Google. They’re looking for solutions in this new AI reality.

In the IT industry, the decision-making process rarely begins and ends on the first page of search results. It’s a multi-stage journey during which your potential business partner validates your subject matter expertise, technology stack, and innovation.
The “SEO for IT” strategy must go beyond traditional SEO. We build your brand’s visibility where decisions are made: in Google search, in AI Overviews, and in the responses of generative engines (LLM).

Pillar 1: Foundation – Technical SEO and Authority (E-E-A-T)

For IT companies, a website is a showcase of technical expertise. Our approach to SEO services is based on:

  • Precise selection of “money keywords”: We focus on intent-based queries (e.g., “custom fintech software development”), not just general terms with high search volume.
  • Building authority (E-E-A-T): In IT, experience counts. We help optimize your case studies and tech blog so that Google algorithms recognize your experts as leaders in their field.
  • Technical website enhancements ensure that both standard search engine bots and LLMs have no problems accessing your content.

E-E-A-T (Experience, Expertise, Authority, Trustworthiness) – are even more important in the GEO era. AI models prioritize authoritative, trustworthy, and accurate sources to reduce “hallucination.” Content must signal strong E-E-A-T.

Pillar 2: New era of Search – GEO (Generative Engine Optimization)

Be present where your customers are.

Traditional SEO isn’t enough in a world where senior managers increasingly use ChatGPT or Gemini to compare companies and offers. This is where GEO comes in – optimization for generative engines.

As part of our GEO strategy, we make your brand part of the “dataset” used by AI. We’re not just fighting for blue links – we’re fighting for the language model to list your company as a recommended service provider in its response.

Zwiększona widoczność strony internetowej branży IT dzięki pracy nad treścią
Building the visibility of an IT website from the very beginning - working on brand popularity and content

Pillar 3: Narrative Control in Google AI Overviews

Audit and optimization for SGE (Search Generative Experience)

Google is changing the way results are displayed. The AI Overviews feature generates pre-defined answers above traditional links.

This represents a huge opportunity for IT companies to win with the competition. We conduct visibility audits for AI Overviews, during which:

  • We verify that your content is being correctly synthesized by Google algorithms.
  • We identify information gaps that prevent you from appearing in AI summaries.
  • We implement optimization for conversational queries, which dominate the technology sector.

Why idea hills?

As a boutique agency, we understand that in IT:

  • Content must be expert: We don’t write generic SEO-specific texts. We create content that stands up to the scrutiny of your CTO.
  • Innovation: By implementing recommendations from the AI Overviews audits, we give you a competitive advantage.
  • We build long-term strategies with forward-thinking ideas.

Turn the evolution of search engines into your business advantage. Let’s meet to discuss how to combine classic SEO with modern GEO for your brand.

Budowanie widoczności strony internetowej branży IT od samego początku, dzięki pracy nad popularnością marki i treścią
Building the visibility of an IT website from the very beginning - working on brand popularity and content

Recommendations from our Partners

Revolgy

This past year with idea hills has made a big difference for us. They’ve helped us
create content that works, fixed issues on our website, and improved the performance of
our sales pages. They’ve also built new customer journeys and improved our analytics to
better track traffic from AI platforms, among other activities.
What I appreciate most is working with people who explain things in plain
language. They’re always on top of things, and when market trends change, they walk
us through what it means for us specifically. They listen and respond to problems
quickly, even when they have a busy schedule. They’ve gone from “an SEO agency” to
partners we trust and enjoy working with. It feels like they’ve become part of our team
rather than just another service provider. Our experience has been a 10 out of 10.

Jana Brnáková (Marketing Specialist)

Gauss Algorithmic

Idea hills are true professionals in their field of work, and we’re happy we’ve chosen them to help us boost our online visibility and web performance. Their deep knowledge and insights help us understand many nuances in crafting new content and improving the information structure of not just our website, but our marketing communication as well. 

Their reports go further than the industry standard “look at all the KPIs we’ve set and hit” – idea hills is our guide in all the changes that impact our business because of the information search gradual transformation caused by the progress in AI technology and especially growing LLMs use. Being AI experts ourselves, we’re happy to see idea hills incorporate many meaningful AI techniques and technologies to help not just themselves, but us – their clients – primarily.

Václav Adamec (Business Operations Director)